Events - Part 2

Last updated on Jul 01, 2025

Bing

Start by enabling the following permissions.

  • Client Network Requests: Initiates client-side network requests to Bing. This service cannot be set up without enabling this permission.

  • Access-Client Key-Value Store: Read and save information in browsers using cookies and temporary storage.

Next, add your Bing UET Tag ID and click Save & Integrate.

You can find your UET Tag ID by going to your Microsoft Advertising account dashboard and then Conversions > UET Tag.

Click Create if you don't have a UET tag already, and then copy the generated Tag ID into Simplified Checkout.

Within the Bing service, add the events you want to track such as:

  • Start Checkout

  • Page View

  • Purchase

Add the associated triggers for your events and you're good to go!

Learn more about Configuring Triggers below.


Google Analytics 4

Start by adding your Measurement ID and API Secret

You can find your Measurement ID by going to the Data Streams area in Google Analytics and clicking your stream.

As for finding your API Secret, scroll down a little and click on Measurement Protocol API secrets.

Click on Review terms and I acknowledge if you haven't done so already.

Then Create and add a name e.g. "Simplified Checkout".

Copy the Secret value string into the API Secret field in Simplified Checkout.

Next, select the Events you'd like to track and click Save & Integrate

Upon saving, you'll find that the selected Events and its Triggers are already set up.

You can add/customize events and triggers however you'd like. Continue to the next section to Configure Triggers.


Klaviyo

See our Webhooks on how to set up your Klaviyo service.

After adding the Klaviyo service, you'll see the Started Checkout event added by default. You can add more events by clicking the Add Event button.

Select checkout and order events you want to track and click Save Event.

Continue to the next section to Configure Triggers.


Meta Pixel

Start by adding your Meta Pixel ID and Conversion API Token.

You can find your Pixel ID in Meta Ads Manager by going to Event Manager > Data Sources. Select your pixel and go to the Settings tab.


As for your Conversion API Token, on the same screen, scroll until you find the Generate access token text button.

Click this button and copy the string into Simplified Checkout.

Next, select the Events you'd like to track and click Save & Integrate

The events you selected will already be preconfigured with the appropriate triggers.

You can add/customize events and triggers however you'd like. Continue to the next section to Configure Triggers.


Pinterest Tag

Start by adding your Pinterest Tag ID, Account ID, and Access Token.

To find your Tag ID, go to your Pinterest Business account dashboard, click on the Ad account overview button in the top left, and select Conversions.

Go to the Tag Manager tab and click Install Pinterest Tag

You'll find your Tag ID near the top-right corner.


You can find your Account ID by clicking on your profile in the top-right corner.


To get your Access Token, go to Conversions API > Set up API and click Generate Token.

Copy the generated token into Simplified Checkout.

Next, select the Events you'd like to track and click Save & Integrate

Some of the events selected will already be preconfigured with the appropriate triggers.

You can add/customize events and triggers however you'd like. Continue to the next section to Configure Triggers.