Events allow you to integrate 3rd party analytics services with your Simplified instance. Adding any Custom HTML event is available for free. The rest are available with Simplified Checkout Pro.
Currently, the Custom HTML service is available on the Free plan. However, we plan to bring Google Analytics, Google Ads, Meta Pixels, and Klaviyo over to the Free plan due to its popularity.
Adding a Service
Click Add Service in the top right corner.
Select the service you want to connect and click Continue.
Select the instances you want to connect this service to. You can edit this later if you want to add more instances to a service.
Configuring Services
Configure services typically require you to create an account with the service and obtain tracking IDs, but this may vary depending on the service you have selected.
Custom HTML
Start by adding a label for this service, then click Save & Integrate.
Click on the new Custom HTML service you created.
Within the Custom HTML screen, you'll see the instances connected to the service, the scripts you have added, and their associated triggers.
Settings
The settings button at the top right corner brings you to the settings wizard from when the service was added.
Adding, Toggling Events
Each event for each instance can be toggled on/off from this screen, and new events can be added with + Add Event.
Click on Add Script to open the settings panel.
Enter a Script Name, and then paste your script into the Pixel HTML section.
You need to add the tracking script manually from your external tracking platform.
Firing Priority
You can specify which scripts will trigger first, second, third, etc., or let our system decide the priority.
Firing Options
Once Per Session: The script will only fire once per session.
Entire Session: The will will fire throughout the session on each page reload (if applicable)
Prevent Firing When Testing
Check this option to prevent your script from being fired during testing or previewing.
Upon saving, click on View Triggers and continue to the next section.
Google Analytics 4
Start by adding your Measurement ID and API Secret
You can find your Measurement ID by going to the Data Streams area in Google Analytics and clicking your stream.
As for finding your API Secret, scroll down a little and click on Measurement Protocol API secrets.
Click on Review terms and I acknowledge if you haven't done so already.
Then Create and add a name e.g. "Simplified Checkout".
Copy the Secret value string into the API Secret field in Simplified Checkout.
Next, select the Events you'd like to track and click Save & Integrate
Upon saving, you'll find that the selected Events and its Triggers are already set up.
You can add/customize events and triggers however you'd like. Continue to the next section to Configure Triggers.
Klaviyo
See our Webhooks on how to set up your Klaviyo service.
After adding the Klaviyo service, you'll see the Started Checkout event added by default. You can add more events by clicking the Add Event button.
Select checkout and order events you want to track and click Save Event.
Continue to the next section to Configure Triggers.
Meta Pixel
Start by adding your Meta Pixel ID and Conversion API Token.
You can find your Pixel ID in Meta Ads Manager by going to Event Manager > Data Sources. Select your pixel and go to the Settings tab.
As for your Conversion API Token, on the same screen, scroll until you find the Generate access token text button.
Click this button and copy the string into Simplified Checkout.
Next, select the Events you'd like to track and click Save & Integrate
The events you selected will already be preconfigured with the appropriate triggers.
You can add/customize events and triggers however you'd like. Continue to the next section to Configure Triggers.
Pinterest Tag
Start by adding your Pinterest Tag ID.
To find your Tag ID, go to your Pinterest Business account dashboard, click on the Ad account overview button in the top left, and select Conversions.
Go to the Tag Manager tab and click Install Pinterest Tag
You'll find your Tag ID near the top-right corner.
Next, select the Events you'd like to track and click Save & Integrate
Some of the events selected will already be preconfigured with the appropriate triggers.
You can add/customize events and triggers however you'd like. Continue to the next section to Configure Triggers.
TikTok Pixel
Start by adding your Pinterest Pixel ID.
You can find your Pixel ID by going to your TikTok Ads Manager dashboard, hovering on the Tools menu, and selecting Events.
Click on Connect data source and select Web
Enter your store URL
Choose Manual setup
Select TikTok Pixel + Events API
Enter a name for your pixel and click Create.
You can safely exit this modal and copy your Pixel ID into Simplified Checkout
Next, select the Events you'd like to track and click Save & Integrate
Some of the events selected will already be preconfigured with the appropriate triggers.
You can add/customize events and triggers however you'd like. Continue to the next section to Configure Triggers.
Configuring Triggers
Triggers are the conditions where your script will fire. You can add multiple triggers and keep track of its activity for 24 hours.
Clicking the toggle will disable the specific trigger without affecting other triggers. You can also edit or delete it anytime.
Every service will have similar trigger condition settings and terminology.
Click the Create Trigger button in the top right corner.
Enter the trigger name. Select the trigger type from the dropdown menu, and choose which page it will fire on.
Available Triggers
Page View: The script will trigger when your customer views the page.
Order Complete: The script will trigger when your customer completes an order.