Snap Pixel

Start by adding your Pinterest Pixel ID and Conversion API Token.

You can find your Pixel ID by going to your Snapchat Business Manager dashboard and then the Pixels tab.

Click Create Pixel if you don't have any pixels yet, and then copy the Pixel ID into Simplified Checkout.

To find your Conversion API Token, go to the Business Details tab and scroll down to the "Conversion API Tokens" section.

Click the Generate Token button if you don't already have an API token, then copy the generated token into Simplified Checkout.

Next, select the Events you'd like to track and click Save & Integrate

Some of the events selected will already be preconfigured with the appropriate triggers.

You can add/customize events and triggers however you'd like. Continue to the next section to Configure Triggers.

TikTok Pixel

Start by adding your Pinterest Pixel ID.

You can find your Pixel ID by going to your TikTok Ads Manager dashboard, hovering on the Tools menu, and selecting Events.

Click on Connect data source and select Web

Enter your store URL

Choose Manual setup

Select TikTok Pixel + Events API

Enter a name for your pixel and click Create.

You can safely exit this modal and copy your Pixel ID into Simplified Checkout

Next, select the Events you'd like to track and click Save & Integrate

Some of the events selected will already be preconfigured with the appropriate triggers.

You can add/customize events and triggers however you'd like. Continue to the next section to Configure Triggers.

Triggers are the conditions where your script will fire. You can add multiple triggers and keep track of its activity for 24 hours.

Clicking the toggle will disable the specific trigger without affecting other triggers. You can also edit or delete it anytime.

Every service will have similar trigger condition settings and terminology.

Click the Create Trigger button in the top right corner.

Enter the trigger name. Select the trigger type from the dropdown menu, and choose which page/checkout step it will fire on.

Page View: The script will trigger when your customer views a page.
Order Complete: The script will trigger when your customer completes an order.

Configure your trigger to fire based on specific criteria. You can configure multiple conditions with AND and OR operators.

Here is an example of a trigger that tracks when a user is on a mobile/handheld device:

Click save when you're happy with your trigger setup. You can add multiple triggers that work in conjunction.